Reggie Explains The Difference Between Amiibo’s And Skylanders
Nintendo is poised to take a large chunk of market share of the toys-to-life range from Activision and Disney Interactive with their latest product line called, Amiibo. Launching alongside Super Smash Bros For Wii U later this year, signs are positive that Nintendo’s gamble with Amiibo will pay-off.
In a recent interview, President of Nintendo America, Reggie Fils-Aime, discusses how Amiibo’s differ from Activision’s Skylanders and Disney’s Infinity figurines. Reggie explains that Amiibo figurines offer a different experience from Activision’s and Disney’s approach, which simply unlock content. The key difference is that Amiibo figurines allows players to enhance their skills, upgrade characters and take this experience over a friends house, and of course, designed to work for multiple titles.
“Our vision is to have these ‘amiibo’ figures be your playable friends that allow you to enhance the overall experience,” said Reggie. “It’s a different approach from Activision and Disney, which is more to unlock something in the game. You’re going to want to have your ‘amiibo’ figure because it’s going to allow you to enhance your skills, upgrade your character and take the experience over to a friend’s house.”
Nintendo is ultimately taking the high road with their approach on interactive figurines by not cutting and excluding content in order to sell more toys. Nintendo is essentially going for the non-compulsory-option approach.
Amiibo figurines are now available to pre-order at $12.99. The first wave of Amiibo Figurince will comprise of 12 characters ranging from fan favorites like Mario, Link and Pikachu to the more obscure such as Villager and Wii Fit Trainer.