The Mario Kart 8 Wii U Bundle Is A Smart Move, Now Please Start The Marketing Machine
Nintendo of Europe has officially announced the Mario Kart 8 Premium Pack – Special Edition for Pal Countries Europe including Australia and New Zealand. The Premium Pack includes a 32gb Black Wii U console, a Sensor Bar and a physical copy of Mario Kart 8. For full details you can read this.
The reaction to the news has been well received – despite the absent announcement of the bundle in North America – which is inevitable at any point now. Many consider this bundle a clever move on Ninty’s part and I would have to concur with this sentiment. Nintendo has a compelling product within the Mario Kart 8 Premium Wii U Bundle – now the only thing left to check off in the list of things to do is “Marketing”.
For those that have been following me here (the very few lol) – would know that I am a stern critic of Nintendo’s marketing approach for the Wii U. I have conceded Nintendo’s marketing strategy has improved recently – but it still lacks significant impact, and not to mention any marketing push is not sustained for long periods of time.
From personal experience, the Super Mario 3D World Television commercials rarely aired on Public Australian Television. To be honest, I must have seen the commercial 3 times during the holiday season. For comparison’s sake, Yoshi’s New Island is being advertised heavily here down under – with a commercial shown almost every hour at targeted times (after school kids TV time), despite being released one month ago. I would like to see a sustained marketing push in all regions for Mario Kart 8 and the Mario Kart Premium pack lasting long after May 30th – similar to Yoshi’s New Island in Australia.
I have written before about this topic (Nintendo Needs To Market the Crap Out Of Mario Kart), but I feel a need to keep up the rhetoric in order for Nintendo to get the message. Please, Nintendo you must market yourself better! No more crap like the Super Mario 3D World “The Pitch commercials “and the crappy dance/dub step music stuff of yesteryear. Find a message that is smart, witty and effective that accurately portrays the appeal of the Wii U and more importantly, let it be sustained for a good period of time. Don’t let up! Perhaps, it is an expensive venture, but it is a financial risk worth taking – a bet that could pay off in the future.
Nintendo will need to install the existence of the Wii U into the mind of the masses. Drill the message that the Wii U exists and convince them with the lure of Mario Kart 8. I am not saying that Mario Kart 8 will single-handledly save the Wii U nor should it, but it must be a system seller, allowing it to be the ignition that kick-starts the Wii U into positive momentum and for Pete’s sake Nintendo let there be no more droughts from that point on.