Former Nintendo employee gives insight to why Nintendo initially pulled Melee from EVO
We all know the bizarre move from Nintendo to pull Super Smash Bros. Melee from EVO 2013. While most fans were livid by Nintendo’s decisions, I have to admit, it was a one sided argument that did not explore both sides of the story. Kyle Mercury, a former marketing employee for Nintendo, has given insight to why Nintendo decided might have made that decision. Speaking to not enough shaders, Kyle had this to say.
“From a Promotional perspective the game is almost always a guaranteed victory, it’s easy mode. People love Smash, period. In this respect, it tends to swallow nearly all other titles it’s placed alongside. Even during the Wii launch, Smash Melee would still draw huge crowds at events if it was fired up, pulling eyes and critical impressions away from newer Wii and DS titles. As that relates to EVO, the decision doesn’t really seem to make much sense and from what I’ve heard it was more a miscommunication between the parties involved. On the other hand, highlighting a 12-year-old game from a console two full generations ago isn’t exactly going to lead to improved sales numbers. People always say “It’s free promotion!”, but that’s like using a Gameboy Advance SP to promote the 3DS. It was great at the time, but it’s not doing you any favors in 2013.
“From a Marketing perspective, Smash is dangerous because of the content/playstyle of the game. Iconic Nintendo mascots beating the hell out of each other is an awesome gameplay experience, no one will challenge that fact, but from an overall Marketing view it’s, well, dangerous. The popular image of Mario, the widely publicly recognized one, can never be of him beating the hell out of Princess Peach or, say, of Link tossing Zelda into the fires of Brinstar, Pikachu hitting Jigglypuff with a baseball bat, so on, so forth. Unlike most other fighting game characters, the Nintendo mascots have far-reaching brands and franchises unto themselves that have to be considered and protected in a bigger picture view. EVO would have taken the character representations out of the hands of Nintendo’s control, boiled them down to pure violence, and broadcast it directly to 125,000 people. It’s not hard to see why Nintendo would be a little gun-shy.
“Don’t get me wrong, I was thrilled to see Super Smash Bros Melee at EVO2013 (full disclosure, I was a Judge at EVO this year), but the outcry against Nintendo at the initial decision was so one-sided, so inconsiderate of what the company has to deal with to protect their brands, and just generally uninformed. Gamers want what they want, but there is always more at stake than we know.”
Unfortunately, his reasoning doesn’t make much sense to me. I mean, it is only a tournament?What harm can a tournament do? I understand protecting your brand would be vital for any business. But this appears to be a tad paranoid.